Use LinkedIn Effectively for Business Development

Building strong relationships is a critical component of career success for AEC professionals. One tool that can facilitate building relationships, especially in this virtual climate, is LinkedIn. LinkedIn is a free social networking site dedicated 100% to professional use. Unfortunately, most service professionals don’t use it effectively. However, it’s actually easy to use and leverage, if you follow the tips presented in this module.

In this session, you will learn how to:

  • Build an engaging LinkedIn profile
  • Connect with the right people for you and your company
  • Use LinkedIn to show your and your company’s expertise
  • Leverage LinkedIn Groups instead of wasting time in them
  • Obtain recommendations to attract clients and new opportunities

Note: PDHs acceptable in all states except for New York.

Presenter – Anthony Fasano, P.E.

Anthony Fasano, P.E. is a globally recognized best-selling author, speaker, host of three engineering podcasts that have been downloaded over 3 million times, and author of the bestselling book for engineers entitled Engineer Your Own Success: 7 Key Elements to Creating an Extraordinary Engineering Career (by IEEE-Wiley Press). He is the founder of The Engineering Management Institute, which has helped thousands of engineering professionals develop their management and leadership skills.  EMI recently launched the Project Management Accelerator – PM Skills Course and the Civil Engineering Media & Entertainment (CEMENT) network.  Fasano also is the author of the popular ASCE Careers & Leadership Blog. 

Fasano has also co-authored a series of children’s books with his 11-year-old daughter titled Purpee the Purple Dragon. They have delivered hundreds of books to pediatric cancer centers around the world.

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